Building Your Art-Based Business During COVID-19 - Part 2
As promised, we’re back with a second round of inspiration for business building during quarantine!
We understand that this is an incredibly difficult time to navigate for all of us, but we firmly believe that we have the power to use this time as a blessing and to build our businesses up stronger than before. While we’re by no means encouraging you to do anything with your company that makes you uncomfortable or is financially unwise, we also want to provide some inspiration to keep your business growing even while sales might not be.
Last post we went over a few design ideas to get your creative juices flowing and boost your artistic inventory for when you’re selling again. We also touched on an exciting new sample program that we’ll be releasing in the new future. This post we want to go over some more admin oriented ideas, things we always want to get done but never seem to have the time to do.
1) Photoshoot time! They say a picture is worth a thousand words, and in the world of online retail, truer words have never been spoken. You can have the most amazing products in the world, but if you don’t display them well online no one’s going to want to buy them. Sad, but true. Now’s the time to study up your camera equipment and brush up on your photography skills. Learn about angles and lighting and photoshop and all the technical bits and pieces. Why not even use this time to plan and execute a photoshoot! You can even practice your modeling skills while you’re at it.
2) Pre-Orders! While your customers may not be in a position to spend money at the moment, they most certainly have time to shop online. Take pre-orders in the meantime! Your customers will be excited to see the new things you come up with during this season, and it allows them to still invest into your business without seeing vital funds going out of their accounts. Once production is back up and running the orders will be processed. This gives everyone something to look forward to!
3) Design a low-cost option! Right now life can seem pretty bleak to a lot of people; with the uncertainty of this crisis I know a lot of us are having a hard time looking forward to the future. But having something to look forward to can be so important in helping us stay sane in this insane time. Try designing a low-cost product, like a pencil case or a headband. Your customers may not have lots of pocket change at the moment, but everybody loves getting a little something, especially if it’s affordable. Inexpensive items are a great way to give your customers that much needed sense of hopeful anticipation.
